WNBA Marketing

Read all about WNBA marketing news. Find out how the league is positioning itself in order to attract more fans. And see how the viewership and engagement has increase. Plus, get insights into some of the league's key partnerships.

WNBA Cards: The Complete Guide

WNBA Cards: The Complete Guide

August 3, 2021

The sports trading card business exploded during the coronavirus pandemic due to a combination of boredom, nostalgia, and speculation. The escalation of card collecting has sent the value of some sports cards to the moon, as Jason Howarth, the Vice President of Marketing of Panini America, the exclusive card maker for the WNBA, explained to

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WNBA Commissioner’s Cup Explained, How to Watch, & The Prize

WNBA Commissioner’s Cup Explained, How to Watch, & The Prize

May 23, 2021

The first ever WNBA Commissioner’s Cup 2021 in-season competition has kicked off! The league launched the new competition as part of their focus on innovation. Excitingly, 60 select “Cup games” from the regular season will determine which teams advance to the first ever Commissioner’s Cup Championship Game in August. There are not only bragging rights at stake (particularly in

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WNBA NFTs: WNBA Top Shot, Sue Bird & Renee Montgomery Releases & What’s Next

WNBA NFTs: WNBA Top Shot, Sue Bird & Renee Montgomery Releases & What’s Next

May 21, 2021

WNBA NFTs have arrived! The league partnered with Dapper Labs to introduce WNBA Top Shot Moments in August of 2021. Meanwhile NBA Top Shot has seen $436 million in trading volume since launching last year, according to Decrypt. “Top Shot presents an exciting opportunity for the WNBA to engage passionate fans on a whole new

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WNBA League Pass 2021: Everything You Need to Know

WNBA League Pass 2021: Everything You Need to Know

May 15, 2021

So you’re thinking about getting the WNBA League Pass 2021, but you’re not sure where to begin or what exactly it comes with? Or you’ve bought it, but you’re not sure how to actually access it to watch games? No sweat, we’ve got you covered. Today, we’ll walk you through what the League Pass costs,

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WNBA Player Merchandise: Cool Gear & More

WNBA Player Merchandise: Cool Gear & More

April 23, 2021

WNBA player merchandise is in high demand. For example, some of the 2021 WNBA jerseys sold out during the pre-sale. But it can still be a challenge to find gear featuring and supporting our favorite WNBA players. So today, we’ve pulled together a list of some of the coolest WNBA player merchandise (including new rookies!)

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Renee Montgomery Becomes First WNBA Player Turned Owner & Executive As Part of Atlanta Dream Takeover

Renee Montgomery Becomes First WNBA Player Turned Owner & Executive As Part of Atlanta Dream Takeover

February 26, 2021

Renee Montgomery had to make a decision. An opportunity arose for her to become a part-owner and the league does not allow active players to be owners. Would she continue to play in the WNBA or join an ownership group to take over the Atlanta Dream?  In the end, it was an easy decision.  “I

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Candace Parker & Adidas: The Shoe Journey

Candace Parker & Adidas: The Shoe Journey

February 25, 2021

Candace Parker didn’t choose the three-striped life of Adidas. It chose her and drew her in. Adidas has been part of Candace Parker’s basketball life way before both the 2016 title and WNBA Finals MVP she won with the Los Angeles Sparks. Way before the league MVPs in 2008-her rookie season nonetheless and 2013 respectfully.

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WNBA+Nike: The Growing Innovative Partnership

WNBA+Nike: The Growing Innovative Partnership

February 10, 2021

The WNBA+Nike have been making news together for decades. Because investing in women is investing wisely. As Deloitte reported regarding 2021, “We predict that women’s sports will grow to be worth a great deal more than a billion dollars in the years ahead.” Most recently, in February of 2021, Nike debuted a new sneaker: the

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WNBA Podcasts & Multimedia: 25 Ways to Devour the W

WNBA Podcasts & Multimedia: 25 Ways to Devour the W

February 6, 2021

WNBA podcasts, live chats, and more, provide fans with the opportunity to get to know their favorite players, hear directly how players are thinking, and develop a better understanding of the game. They can be a great way to digest breaking news, and to pick up new team insights. Earlier this month, we highlighted some

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WNBA Ticket Prices: Everything You Need to Know

WNBA Ticket Prices: Everything You Need to Know

January 9, 2021

WNBA ticket prices reveal a lot about the league we love. Despite all of the “nobody” cares about the WNBA talk, there are plenty of people who attend games. And who are willing to pay up to do so.  Already in 2017, the WNBA registered a total attendance of 1,574,078 fans. That was also a

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WNBA Blogs: 21 Fascinating Reads to Bookmark

WNBA Blogs: 21 Fascinating Reads to Bookmark

January 6, 2021

Awesome WNBA blogs exist, they can just be a little hard to find. So we’ve rounded up some of our favorites (in addition to Queen Ballers Club, duh!) that cover all the teams in the league. These WNBA news websites are in no particular order, though they are split into categories based on the depth

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How to Watch WNBA Games 2021: The Handy Guide

How to Watch WNBA Games 2021: The Handy Guide

December 22, 2020

Looking for how to watch the WNBA? Let’s go! You’re about to see some of the best women’s basketball on the planet. The WNBA’s 25th season, which will include a 32-game schedule for each team, will feature 100 national telecasts across ABC, ESPN, ESPN2, CBS Television Network, CBS Sports Network and NBA TV. Though, between national games, local games,

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WNBA Expansion Cities: 6 Possible Teams

WNBA Expansion Cities: 6 Possible Teams

December 18, 2020

WNBA expansion cities have been a hot topic throughout WNBA history. While today there are 12 WNBA teams, fans love to debate which lucky locales could be next. Especially on WNBA Twitter. And particularly once teams have made pre-season roster cuts. However WNBA executives have struck a similar tone over the years whenever expansion is

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10 Best Women’s Basketballs & The New Wilson WNBA Ball

10 Best Women’s Basketballs & The New Wilson WNBA Ball

December 5, 2020

The best women’s basketballs make it easy to improve your game. Through a cushion-like feel, solid grip, and long-lasting quality, they ensure you can go to work every day. As Breanna Stewart’s WNBA quote goes, “You have to love your sport. Your passion and dedication can’t be some some-time, part-time, or spare-time. It has to

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WNBA Teams: How Many WNBA Teams Are There?

WNBA Teams: How Many WNBA Teams Are There?

December 2, 2020

Have you ever wondered how many WNBA teams there are? Well boy do we have an answer for you. Today we’ve prepared a comprehensive WNBA team guide that covers everything from the number of players to how many teams make the playoffs. We’ll reveal the Eastern and Western conference WNBA teams currently in the league.

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WNBA Quotes: 31 Inspirational Insights

WNBA Quotes: 31 Inspirational Insights

November 25, 2020

WNBA quotes reveal insights about basketball, encourage athletes to believe in themselves, and spread love for the game. So today, let’s take a look at some of the best quips made by all time greats on the court and off, from Lisa Leslie to Barack Obama and Gabrielle Union. Let’s get inspired for greatness by

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WNBA Predictions: 10 Big Changes Over 10 Years

WNBA Predictions: 10 Big Changes Over 10 Years

November 23, 2020

When it comes to WNBA predictions — the gist is, the future going to be nothing but net. Already in Deloitte’s annual 2020 outlook, they predicted the rise of women’s sports. Highlighting it as one of the trends that will have the biggest impact across the entire sports ecosystem. The groundswell – created by the

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WNBA Facts: 25 Fascinating Finds

WNBA Facts: 25 Fascinating Finds

November 16, 2020

With more than twenty years of history under the WNBA’s belt, there are plenty of surprising WNBA facts you might not know. So today, we’ll reveal some little known insights about how the league has evolved. As well as the answers to commonly asked questions about the WNBA. Plus, we’ll share some stunning accolades women’s

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WNBA History & The WNBA 25th Season

WNBA History & The WNBA 25th Season

November 12, 2020

In the summer of 1994, American women’s basketball needed a new plan: and that new plan would become WNBA history. After years of dominance on the international stage, the USA Basketball Women’s National Team earned only a bronze medal in the 1992 Barcelona Olympics. And limped to a third-place finish in the 1994 FIBA World

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WNBA Logo: Inside The WNBA Rebrands & 25th Anniversary Logo

WNBA Logo: Inside The WNBA Rebrands & 25th Anniversary Logo

October 6, 2020

The 2019 WNBA rebrand, including the new WNBA logo, was years in the making. At that time, the WNBA was finally seen as a league of its own, with an audience potentially different from that of the NBA’s. And, as a result, it was clear there was a need for entirely separate marketing for the

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WNBA Salary 2021: The Lows & Highs

WNBA Salary 2021: The Lows & Highs

October 4, 2020

The average 2021 WNBA salary is $120,648. That’s up from just $74,349.14 in 2019. In the US, that’s a decent wage, in general, considering the U.S. Census Bureau listed the annual median personal income at $33,706 in 2018. However it’s not a decent wage for a professional athlete. It’s especially not a decent wage for one of the

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Why Does Nobody Watch the WNBA? Is Literally Untrue

Why Does Nobody Watch the WNBA? Is Literally Untrue

July 19, 2020

No matter the forum, whether it’s your uncle’s driveway or an online basketball fan group, someone is likely to bring up the most annoying basketball question of all time: Why does nobody watch the WNBA? In fact, this question is so persistent, that it led us to start this website. So while SportsCenter on ESPN

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