Read all about WNBA marketing news. Find out how the league is positioning itself in order to attract more fans. And see how the viewership and engagement has increase. Plus, get insights into some of the league's key partnerships.
With more than twenty five years of history under the WNBA’s belt, there are plenty of surprising WNBA facts and firsts you might not know. So today, we’ll reveal some little known insights about how the league has evolved and reveal some of its incredible trailblazers. For example, did you know the first former player
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The best women’s basketballs make it easy to improve your game. Through a cushion-like feel, solid grip, and long-lasting quality, they ensure you can go to work every day. As Breanna Stewart said, “You have to love your sport. Your passion and dedication can’t be some some-time, part-time, or spare-time. It has to be all-time.”
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Nothing goes together better than art and basketball. So today, we thought we’d share some of the most awesome WNBA posters and women’s basketball art we’ve discovered. Some of these are artworks by independent artists and not available for purchase. But others are easily purchasable — and some even come signed. We hope your eyes
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The average 2023 WNBA salary currently (as of April 2, 2023) is $147,745. That’ll come down a bit after the WNBA Draft, which is likely to introduce more rookie-scale contracts into the league, assuming some of those players make it through training camps. In the US, that’s a decent wage, in general, considering the US Census Bureau
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An Adidas signature shoe, the cover of NBA2K, and her own official day in Chicago (September 16th)—Candace Parker has more than arrived. But she’s not done yet. In April 2022, the two-time NCAA and WNBA champion, and two-time Olympic gold medalist, has something new in store for us. Candace Parker’s Title IX Documentary, 37 Words: A Title
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Awesome kicks and basketball go together like peanut butter and jelly (here’s how he did it by the way). In fact, some of your favorite female hoopers love showing off unique shoes on the court. For example, check out Dearica Hamby rocking custom LEGOs AJ 35, Chelsea Gray’s custom playoff kicks, and Lexie Brown rocking
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Dawn Staley’s new podcast, NETLIFE, with Just Women’s Sports will debuted on Wednesday, January 12. The name of the podcast represents Dawns’s own twist on the phrase: ball is life. “I’ve given basically all of my life to the game,” she said. Dawn went on to elaborate that she’s forever indebted to basketball. “It’s given
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WNBA cryptocurrency is an area that is poised for growth as both women’s sports and crypto are booming! Over the last year the league has signed their first cryptocurrency partnership, and a WNBA team has too. Plus, the first stadium used by a team in the league is on the way to a cryptocurrency partnership
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Nneka Ogwumike and the WNPBA said, it’s time to “Bet on Women.” So today’s the day to learn all about WNBA betting, and how to bet on the WNBA. We’ll share the steps to get started, common betting terms to know, and what WNBA betting platforms there are. Then, we’ll dive into some WNBA tips,
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After 33 years and a CEO role at Deloitte, Cathy Engelbert was hired in May 2019 as the WNBA’s fifth leader (though the first to get the commissioner title). She took over two months later. Today, as the first-ever Commissioner of the WNBA, Cathy Engelbert is responsible for bolstering visibility for the sport of women’s
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The sports trading card business exploded during the coronavirus pandemic due to a combination of boredom, nostalgia, and speculation. The escalation of card collecting has sent the value of some sports cards to the moon, as Jason Howarth, the Vice President of Marketing of Panini America, the exclusive card maker for the WNBA, explained to
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During opening weekend in 2021, WNBA viewership soared 25% versus the prior year. Just two weeks later and five games in, WNBA ratings climbed even higher to 74% year over year growth. The WNBA capped off its historic 25th regular season by delivering its most-watched season since 2008 for its television partners – ABC, CBS, ESPN
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During the 2021 WNBA season, we noticed a lot of WNBA fans and players taking to Twitter to express their frustration with the announcers’ pronunciation of WNBA players’ names. Then, we read about the New York Liberty’s in-game announcer mispronouncing Dallas Wings star player Arike Ogunbowale’s name for the entire game. Professional athletes should not have
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The first ever WNBA Commissioner’s Cup in-season competition kicked off last year in 2021! It’s returning for another season. And this year, the team from each conference with the top record in Cup games will compete for a lucrative prize pool in the Commissioner’s Cup Championship Game on Tuesday, July 26, 2022. The league launched the new competition
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WNBA NFTs have arrived! The league partnered with Dapper Labs to introduce WNBA Top Shot Moments in August of 2021. Meanwhile NBA Top Shot has seen $436 million in trading volume since launching last year, according to Decrypt. “Top Shot presents an exciting opportunity for the WNBA to engage passionate fans on a whole new
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If you don’t get a WNBA League Pass, you can’t sit with us! Not sure where to begin or what exactly it comes with? Or you’ve bought it, but you’re not sure how to actually access it to watch games? No sweat, we’ve got you covered. Here’s a handy guide to the best deal in
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WNBA team merchandise for players is in high demand. For example, some of the 2021 WNBA jerseys sold out during the pre-sale. But it can still be a challenge to find gear featuring and supporting our favorite WNBA players. So today, we’ve pulled together a list of some of the coolest WNBA team merchandise and
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Renee Montgomery had to make a decision. An opportunity arose for her to become a part-owner and the league does not allow active players to be owners. Would she continue to play in the WNBA or join an ownership group to take over the Atlanta Dream? In the end, it was an easy decision. “I
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Candace Parker didn’t choose the three-striped life of Adidas. It chose her and drew her in. Adidas has been part of Candace Parker’s basketball life way before both the 2016 title and WNBA Finals MVP she won with the Los Angeles Sparks. Way before the league MVPs in 2008-her rookie season nonetheless and 2013 respectfully.
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The WNBA+Nike have been making news together for decades. Because investing in women is investing wisely. As Deloitte reported regarding 2021, “We predict that women’s sports will grow to be worth a great deal more than a billion dollars in the years ahead.” Most recently, in February of 2021, Nike debuted a new sneaker: the
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WNBA podcasts, live chats, and more, provide fans with the opportunity to get to know their favorite players, hear directly how players are thinking, and develop a better understanding of the game. They can be a great way to digest breaking news, and to pick up new team insights. Earlier this month, we highlighted some
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WNBA ticket prices reveal a lot about the league we love. Despite all of the “nobody” cares about the WNBA talk, there are plenty of people who attend games. And who are willing to pay up to do so. Already in 2017, the WNBA registered a total attendance of 1,574,078 fans. That was also a
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Awesome WNBA blogs exist, they can just be a little hard to find. So we’ve rounded up some of our favorites (in addition to Queen Ballers Club, duh!) that cover all the teams in the league. These WNBA news websites are in no particular order, though they are split into categories based on the depth
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Looking for how to watch the WNBA? Let’s go! You’re about to see some of the best women’s basketball on the planet. The WNBA’s 27th season will include an all-time-high 40 games per team on national telecasts across ABC, ESPN, ESPN2, CBS Television Network, CBS Sports Network and NBA TV. Though, between national games, local games,
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WNBA expansion cities have been a hot topic throughout WNBA history. While today there are 12 WNBA teams, fans love to debate which lucky locales could be next – especially on WNBA Twitter. And particularly once teams have made pre-season roster cuts. However WNBA executives have struck a similar tone over the years whenever expansion
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Have you ever wondered how many WNBA teams there are? Well boy do we have an answer for you. Today we’ve prepared a comprehensive WNBA team guide that covers everything from the number of players to how many teams make the playoffs. We’ll reveal the Eastern and Western conference WNBA teams currently in the league.
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WNBA quotes reveal insights about basketball, encourage athletes to believe in themselves, and spread love for the game. So today, let’s take a look at some of the best quips made by all time greats on the court and off, from Lisa Leslie to Barack Obama and Gabrielle Union. Let’s get inspired for greatness by
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In the summer of 1994, American women’s basketball needed a new plan: and that new plan would become WNBA history. After years of dominance on the international stage, the USA Basketball Women’s National Team earned only a bronze medal in the 1992 Barcelona Olympics. And limped to a third-place finish in the 1994 FIBA World
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The 2019 WNBA rebrand, including the new WNBA logo, was years in the making. At that time, the WNBA was finally seen as a league of its own, with an audience potentially different from that of the NBA’s. And, as a result, it was clear there was a need for entirely separate marketing for the
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