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WNBA Marketing

Read all about WNBA marketing news. Find out how the league is positioning itself in order to attract more fans. And see how the viewership and engagement has increase. Plus, get insights into some of the league's key partnerships.

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WNBA Facts and Firsts You Need to Know

WNBA Facts and Firsts You Need to Know

August 16, 2023

With more than twenty five years of history under the WNBA’s belt, there are plenty of surprising WNBA facts and firsts you might not know. So today, we’ll reveal some little known insights about how the league has evolved and reveal some of its incredible trailblazers. For example, did you know the first former player

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The Ultimate Women’s Basketballs For Quality Hooping

The Ultimate Women’s Basketballs For Quality Hooping

July 5, 2023

The best women’s basketballs make it easy to improve your game. Through a cushion-like feel, solid grip, and long-lasting quality, they ensure you can go to work every day. As Breanna Stewart said, “You have to love your sport. Your passion and dedication can’t be some some-time, part-time, or spare-time. It has to be all-time.”

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Cool WNBA Posters & Basketball Art

Cool WNBA Posters & Basketball Art

March 1, 2023

Nothing goes together better than art and basketball. So today, we thought we’d share some of the most awesome WNBA posters and women’s basketball art we’ve discovered. Some of these are artworks by independent artists and not available for purchase. But others are easily purchasable — and some even come signed. We hope your eyes

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WNBA Salary 2023: How Much Money WNBA Players Make

WNBA Salary 2023: How Much Money WNBA Players Make

January 1, 2023

The average 2023 WNBA salary currently (as of April 2, 2023) is $147,745. That’ll come down a bit after the WNBA Draft, which is likely to introduce more rookie-scale contracts into the league, assuming some of those players make it through training camps. In the US, that’s a decent wage, in general, considering the US Census Bureau

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Candace Parker Producing Documentary: 37 Words: A Title IX Story

Candace Parker Producing Documentary: 37 Words: A Title IX Story

January 26, 2022

An Adidas signature shoe, the cover of NBA2K, and her own official day in Chicago (September 16th)—Candace Parker has more than arrived. But she’s not done yet. In April 2022, the two-time NCAA and WNBA champion, and two-time Olympic gold medalist, has something new in store for us. Candace Parker’s Title IX Documentary, 37 Words: A Title

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Can’t-Miss Custom Shoe Artists: Jaw-Dropping  Artwork

Can’t-Miss Custom Shoe Artists: Jaw-Dropping Artwork

January 12, 2022

Awesome kicks and basketball go together like peanut butter and jelly (here’s how he did it by the way). In fact, some of your favorite female hoopers love showing off unique shoes on the court. For example, check out Dearica Hamby rocking custom LEGOs AJ 35, Chelsea Gray’s custom playoff kicks, and Lexie Brown rocking

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Dawn Staley Podcast NETLIFE Details & How to Listen

Dawn Staley Podcast NETLIFE Details & How to Listen

January 10, 2022

Dawn Staley’s new podcast, NETLIFE, with Just Women’s Sports will debuted on Wednesday, January 12. The name of the podcast represents Dawns’s own twist on the phrase: ball is life. “I’ve given basically all of my life to the game,” she said. Dawn went on to elaborate that she’s forever indebted to basketball. “It’s given

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WNBA Cryptocurrency: Recent Partnerships & The Future

WNBA Cryptocurrency: Recent Partnerships & The Future

December 1, 2021

WNBA cryptocurrency is an area that is poised for growth as both women’s sports and crypto are booming! Over the last year the league has signed their first cryptocurrency partnership, and a WNBA team has too. Plus, the first stadium used by a team in the league is on the way to a cryptocurrency partnership

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WNBA Betting: How to Bet on the WNBA

WNBA Betting: How to Bet on the WNBA

November 15, 2021

Nneka Ogwumike and the WNPBA said, it’s time to “Bet on Women.” So today’s the day to learn all about WNBA betting, and how to bet on the WNBA. We’ll share the steps to get started, common betting terms to know, and what WNBA betting platforms there are. Then, we’ll dive into some WNBA tips,

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Cathy Engelbert WNBA Commissioner Quotes

Cathy Engelbert WNBA Commissioner Quotes

August 14, 2021

After 33 years and a CEO role at Deloitte, Cathy Engelbert was hired in May 2019 as the WNBA’s fifth leader (though the first to get the commissioner title). She took over two months later. Today, as the first-ever Commissioner of the WNBA, Cathy Engelbert is responsible for bolstering visibility for the sport of women’s

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WNBA Cards: The Complete Guide

WNBA Cards: The Complete Guide

August 3, 2021

The sports trading card business exploded during the coronavirus pandemic due to a combination of boredom, nostalgia, and speculation. The escalation of card collecting has sent the value of some sports cards to the moon, as Jason Howarth, the Vice President of Marketing of Panini America, the exclusive card maker for the WNBA, explained to

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WNBA Viewership & Ratings Growing In 2021

WNBA Viewership & Ratings Growing In 2021

July 1, 2021

During opening weekend in 2021, WNBA viewership soared 25% versus the prior year. Just two weeks later and five games in, WNBA ratings climbed even higher to 74% year over year growth. The WNBA capped off its historic 25th regular season by delivering its most-watched season since 2008 for its television partners – ABC, CBS, ESPN

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WNBA Players’ Name Pronunciation Guide

WNBA Players’ Name Pronunciation Guide

June 27, 2021

During the 2021 WNBA season, we noticed a lot of WNBA fans and players taking to Twitter to express their frustration with the announcers’ pronunciation of WNBA players’ names. Then, we read about the New York Liberty’s in-game announcer mispronouncing Dallas Wings star player Arike Ogunbowale’s name for the entire game. Professional athletes should not have

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WNBA Commissioner’s Cup Explained, How to Watch, & The Prize

WNBA Commissioner’s Cup Explained, How to Watch, & The Prize

May 23, 2021

The first ever WNBA Commissioner’s Cup in-season competition kicked off last year in 2021! It’s returning for another season. And this year, the team from each conference with the top record in Cup games will compete for a lucrative prize pool in the Commissioner’s Cup Championship Game on Tuesday, July 26, 2022. The league launched the new competition

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WNBA NFTs: WNBA Top Shot, Sue Bird & Renee Montgomery Releases & What’s Next

WNBA NFTs: WNBA Top Shot, Sue Bird & Renee Montgomery Releases & What’s Next

May 21, 2021

WNBA NFTs have arrived! The league partnered with Dapper Labs to introduce WNBA Top Shot Moments in August of 2021. Meanwhile NBA Top Shot has seen $436 million in trading volume since launching last year, according to Decrypt. “Top Shot presents an exciting opportunity for the WNBA to engage passionate fans on a whole new

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The WNBA League Pass 2024 Is A Must Cop

The WNBA League Pass 2024 Is A Must Cop

May 15, 2021

If you don’t get a WNBA League Pass, you can’t sit with us! Not sure where to begin or what exactly it comes with? Or you’ve bought it, but you’re not sure how to actually access it to watch games? No sweat, we’ve got you covered. Here’s a handy guide to the best deal in

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WNBA Team Merchandise: Cool Player Tees & More

WNBA Team Merchandise: Cool Player Tees & More

April 23, 2021

WNBA team merchandise for players is in high demand. For example, some of the 2021 WNBA jerseys sold out during the pre-sale. But it can still be a challenge to find gear featuring and supporting our favorite WNBA players. So today, we’ve pulled together a list of some of the coolest WNBA team merchandise and

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Renee Montgomery Becomes First WNBA Player Turned Owner & Executive As Part of Atlanta Dream Takeover

Renee Montgomery Becomes First WNBA Player Turned Owner & Executive As Part of Atlanta Dream Takeover

February 26, 2021

Renee Montgomery had to make a decision. An opportunity arose for her to become a part-owner and the league does not allow active players to be owners. Would she continue to play in the WNBA or join an ownership group to take over the Atlanta Dream?  In the end, it was an easy decision.  “I

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Candace Parker & Adidas: The Shoe Journey

Candace Parker & Adidas: The Shoe Journey

February 25, 2021

Candace Parker didn’t choose the three-striped life of Adidas. It chose her and drew her in. Adidas has been part of Candace Parker’s basketball life way before both the 2016 title and WNBA Finals MVP she won with the Los Angeles Sparks. Way before the league MVPs in 2008-her rookie season nonetheless and 2013 respectfully.

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WNBA+Nike: The Growing Innovative Partnership

WNBA+Nike: The Growing Innovative Partnership

February 10, 2021

The WNBA+Nike have been making news together for decades. Because investing in women is investing wisely. As Deloitte reported regarding 2021, “We predict that women’s sports will grow to be worth a great deal more than a billion dollars in the years ahead.” Most recently, in February of 2021, Nike debuted a new sneaker: the

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WNBA Podcasts & Multimedia: Ways to Devour the W

WNBA Podcasts & Multimedia: Ways to Devour the W

February 6, 2021

WNBA podcasts, live chats, and more, provide fans with the opportunity to get to know their favorite players, hear directly how players are thinking, and develop a better understanding of the game. They can be a great way to digest breaking news, and to pick up new team insights. Earlier this month, we highlighted some

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WNBA Ticket Prices: Everything You Need to Know

WNBA Ticket Prices: Everything You Need to Know

January 9, 2021

WNBA ticket prices reveal a lot about the league we love. Despite all of the “nobody” cares about the WNBA talk, there are plenty of people who attend games. And who are willing to pay up to do so.  Already in 2017, the WNBA registered a total attendance of 1,574,078 fans. That was also a

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WNBA Blogs: 21 Fascinating Reads to Bookmark

WNBA Blogs: 21 Fascinating Reads to Bookmark

January 6, 2021

Awesome WNBA blogs exist, they can just be a little hard to find. So we’ve rounded up some of our favorites (in addition to Queen Ballers Club, duh!) that cover all the teams in the league. These WNBA news websites are in no particular order, though they are split into categories based on the depth

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How to Watch WNBA Games 2024: The Handy Guide

How to Watch WNBA Games 2024: The Handy Guide

December 22, 2020

Looking for how to watch the WNBA? Let’s go! You’re about to see some of the best women’s basketball on the planet. The WNBA’s 27th season will include an all-time-high 40 games per team on national telecasts across ABC, ESPN, ESPN2, CBS Television Network, CBS Sports Network and NBA TV. Though, between national games, local games,

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WNBA Expansion Cities: 6 Possible Teams & Oakland’s Proposal

WNBA Expansion Cities: 6 Possible Teams & Oakland’s Proposal

December 18, 2020

WNBA expansion cities have been a hot topic throughout WNBA history. While today there are 12 WNBA teams, fans love to debate which lucky locales could be next – especially on WNBA Twitter. And particularly once teams have made pre-season roster cuts. However WNBA executives have struck a similar tone over the years whenever expansion

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WNBA Teams: How Many WNBA Teams Are There?

WNBA Teams: How Many WNBA Teams Are There?

December 2, 2020

Have you ever wondered how many WNBA teams there are? Well boy do we have an answer for you. Today we’ve prepared a comprehensive WNBA team guide that covers everything from the number of players to how many teams make the playoffs. We’ll reveal the Eastern and Western conference WNBA teams currently in the league.

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WNBA Quotes: 31 Inspirational Insights

WNBA Quotes: 31 Inspirational Insights

November 25, 2020

WNBA quotes reveal insights about basketball, encourage athletes to believe in themselves, and spread love for the game. So today, let’s take a look at some of the best quips made by all time greats on the court and off, from Lisa Leslie to Barack Obama and Gabrielle Union. Let’s get inspired for greatness by

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WNBA History & The WNBA 25th Season

WNBA History & The WNBA 25th Season

November 12, 2020

In the summer of 1994, American women’s basketball needed a new plan: and that new plan would become WNBA history. After years of dominance on the international stage, the USA Basketball Women’s National Team earned only a bronze medal in the 1992 Barcelona Olympics. And limped to a third-place finish in the 1994 FIBA World

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WNBA Logo: Inside The WNBA Rebrands & 25th Anniversary Logo

WNBA Logo: Inside The WNBA Rebrands & 25th Anniversary Logo

October 6, 2020

The 2019 WNBA rebrand, including the new WNBA logo, was years in the making. At that time, the WNBA was finally seen as a league of its own, with an audience potentially different from that of the NBA’s. And, as a result, it was clear there was a need for entirely separate marketing for the

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